By the end of this piece you’ll know the exact numbers that show how many Brits are playing on phones, the average time they spend each day, and the top three mobile game genres that are driving the shift from desktop to handheld. You’ll also see how developers are tailoring content for small...
hadesbet — When I first saw the number, I thought it was a typo: 66 % of adults in the UK report playing a mobile game at least once a week. That figure is higher than the percentage who visit a cinema in the same period.
United Kingdom: In 2024, the average smartphone user dedicates over 2.3 hours each day to mobile games. That time is changing the way we relax, learn, and even shop.